Resources Library by ANA

Engagement on a tightrope (Spanish)

Venezuela is currently facing curtailed freedom of speech, human rights violations, shortages of essential goods, and ongoing public unrest is under debate, so independent and objective information is sought. Many believe that local media are under...

Catalogue: Latin America 2016: Research Renovation

Authors: Juan Chasan, Pablo Cibella, Orlando Riebman

Companies: StatMark Group, S.A.,

June 15, 2016

The new norm for understanding retail behaviour of mobile-centric consumers

The marketing buzz about mobile-first is driven by the change mobile devices created with consumers, disrupting the rules of engagement. Marketers are challenged with testing new tactics & finding new ways to engage consumers. Large data sets become...

Catalogue: Congress 2016: #WOW

Authors: Alistair Goodman, Maria Domoslawska

June 15, 2016

The potential power of digital creative

While digital media spend continues to grow exponentially, particularly in video and mobile platforms, creative is generally an after-thought when marketers are planning a digital campaign. While the ad industry provides a range of creative options,...

Catalogue: Congress 2016: #WOW

Authors: Samuel Kim, Matthew Sharp, Cortney Henseler

June 15, 2016

The science of engagement

How do consumers interact with different forms of news content online? How engaged are users to various forms of Native content, which is now an $8 billion industry? Does the same piece of content incite different reactions from readers in Singapore...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Andrew Tenzer, Sally Wu, Patrick Fagan

June 15, 2016

The science of engagement

How do consumers interact with different forms of news content online? How engaged are users to various forms of native content, which is now an $8 billion industry? BBC's Science of Engagement research aims to answer these burning questions for...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Sally Wu, Patrick Fagan, Andrew Tenzer

May 19, 2016

Authentic amplification or echo chamber?

It's not an 'attention economy' we live in, it's an 'engagement economy'. Engagement is what leads to impact on brand perceptions, yet most brands are still aiming for 'likes' and 'shares' in their social activation. To help brands activate, social...

Catalogue: Asia Pacific 2016: Get Connected!

Author: Anne Rayner

Company: KANTAR TNS Malaysia

May 19, 2016

Leading leaders: The often forgotten power of qualitative research

Business management, strategy development and corporate leadership are rational decisions or behaviors. They aim at maximizing companies' revenues and profits and are based on numbers and quantified analyses. But are they really? Can they and should...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Author: Emmanuel Huet

November 18, 2015

Reel happiness

Pearl & Dean face an ongoing challenge to demonstrate the effectiveness of cinema advertising to global brands, who are faced with a myriad of media channels competing for their spend.The cinema advertising industry is data rich, with access to lots...

Catalogue: Congress 2015: Revelations

Authors: Graeme Lawrence, Anna Cremin, Kelly McKnight

October 1, 2015

Reel happiness

Pearl & Dean face an ongoing challenge to demonstrate the effectiveness of cinema advertising to global brands, who are faced with a myriad of media channels competing for their spend.The cinema advertising industry is data rich, with access to lots...

Catalogue: Congress 2015: Revelations

Authors: Graeme Lawrence, Anna Cremin, Kelly McKnight

October 1, 2015